I have this really good record in the can. It’s being mastered right now by Anna Frick at Airshow Mastering. It was produced by Joe Newberry. Engineered by Martin Klemm. There is a slew of great musicians on it. My brother, Matthew Sahlgren, an amazing artist (and the best guy I know), is working on the design for it. I gotta say, it sounds great and looks great and I am really, really excited about it. Here’s the rub: I have some bills to pay in order to get it out in the world.
I have always had mixed feelings about crowdfunding. I waffle between a few different thoughts on the concept. Sometimes I think, “This is actually a really cool way for people to support things that they want to see/hear/smell/taste/use out in the world. Cuts out the middle man and allows for direct action.” Other times I think, “C’mon, man. Go play a few more shows and pay for your darn record!” Still more thoughts include, “With the music industry being what it is, maybe this is the way to go for some of us… I don’t know. People can always choose to not support it.” Then I sigh, shrug my shoulders and go back to practicing my clawhammer technique and daydreaming about cuttlefish. Or, at least I used to…
Now, I have an album almost ready to go. I have some options, but in the interest of getting it out sooner rather than later, I have chosen to go the crowdfunding route. I am more comfortable when I think of it as a pre-sale sorta thing. But, let’s be honest. It’s to raise funds. There are options to contribute support from $10 all the way up to $500. Rewards include digital downloads of the album, signed copies, an original Matthew Sahlgren poster, t-shirts and house concerts. I’m hoping that you’ll consider contributing. And if you can’t or choose not to, that you’ll maybe share the link.
So, a Kickstarter is coming. Stay tuned.